This Guide was designed for facilitators/trainers who work with nongovernmental organizations (NGOs) implementing population, health and environment (PHE) activities to develop a behavior change communication (BCC) intervention that supports the achievement of the PHE project’s goals and objectives. It instructs the facilitator on how to train participants on the basic components of a BCC intervention. It also advises how to adapt these components for PHE projects that need integrated messages to raise community awareness of the PHE linkages of health and pro-conservation behaviors. This training is best suited for NGOs and/or government agencies with existing PHE or core health/conservation activities. It is ideal for individuals from organizations that have already participated in a workshop on PHE project design or in a PHE-related workshop in which they developed a PHE conceptual framework, PHE project goal, and objectives and activities.
Source: The BALANCED Project